Feel-Good
Thrills
Feel-Good
Thrills
Feel-Good
Thrills
Re-Branding
Thorpe Park
Rebranded Thorpe Park as the 'Home of Feel-Good Thrills', setting the vision, values, tone and visual identity. With input from the team and guest focus groups, we shaped the direction and rolled it out across every touchpoint - lifting brand preference by 4% and helping the park win UK Theme Park of the Year.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for the new ‘Unapologetically Authentic’ tone of voice.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for its new ‘Unapologetically Authentic’ tone of voice.
Re-Branding
Thorpe Park
Rebranded Thorpe Park as the 'Home of Feel-Good Thrills', setting the vision, values, tone and visual identity. With input from the team and guest focus groups, we shaped the direction and rolled it out across every touchpoint - lifting brand preference by 4% and helping the park win UK Theme Park of the Year.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for the new ‘Unapologetically Authentic’ tone of voice.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for its new ‘Unapologetically Authentic’ tone of voice.
Re-Branding
Thorpe Park
Rebranded Thorpe Park as the 'Home of Feel-Good Thrills', setting the vision, values, tone and visual identity. With input from the team and guest focus groups, we shaped the direction and rolled it out across every touchpoint - lifting brand preference by 4% and helping the park win UK Theme Park of the Year.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for the new ‘Unapologetically Authentic’ tone of voice.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for its new ‘Unapologetically Authentic’ tone of voice.
YouTube Series
Brand History & Future
The existing Thorpe Park logo and brand had been in place for a number of years, so to bring fans along on the rebrand journey and build engagement, I directed videos exploring the park’s history, setting the stage for the ‘Unapologetically Authentic’ tone of voice to come.
New Brand Vision & Values
With our heart racing and adrenaline pumping rides, cheeky sense of humour and entertaining events, we have more thrills and fun per square metre than any other place in the UK. We make you feel alive and leave you with legendary memories that can be re-lived forever. We are the home of feel-good thrills.
Experts in the Unexpected
We promise to deliver exactly what guests pay for. Thrilling rides, tasty food, caring staff, top-notch safety, all in a well-presented park. We also love to throw in gloriously unexpected moments that you just can’t predict! That could be an extra lap on Colossus or even a random act of kindness, we’re a generous bunch and just love to show it.
Champions of feel-good!
Thorpe Park is a place for everyone to lose themselves and be themselves. As much as we may love to thrill and scare the pants off you, we will also embrace who you are and welcome you with open arms. Thorpe Park is a place for everyone, we want you to strip your cares away, set yourself free and leave feeling sooo good! And who doesn’t want that?
Unapologetically Authentic
We’ll say it how it is, no sugar coating, no corporate jargon – just the naked truth. Information is upfront and freely available, so the only surprises on the day are good ones! Honesty works both ways, we want our guests and staff to give genuine feedback. We always listen and we never take it personally. We’re on a forever journey to make Thorpe Park the very best it can be for everyone.
Connection Creators
We bring people together, and we’ve been doing it since 1979! Time with us is meant for sharing and re-living with friends and family. We create those memorable ‘had to be there’ moments to share and treasure for life. So, every time a guest takes a sip from their Thorpe Park mug, or casually flicks through their photo album they’re reminded of the most incredible memories at the park.
New Brand
Vision & Values
With our heart racing and adrenaline pumping rides, cheeky sense of humour and entertaining events, we have more thrills and fun per square metre than any other place in the UK. We make you feel alive and leave you with legendary memories that can be re-lived forever. We are the home of feel-good thrills.
Experts in the Unexpected
We promise to deliver exactly what guests pay for. Thrilling rides, tasty food, caring staff, top-notch safety, all in a well-presented park. We also love to throw in gloriously unexpected moments that you just can’t predict! That could be an extra lap on Colossus or even a random act of kindness, we’re a generous bunch and just love to show it.
Champions of feel-good!
Thorpe Park is a place for everyone to lose themselves and be themselves. As much as we may love to thrill and scare the pants off you, we will also embrace who you are and welcome you with open arms. Thorpe Park is a place for everyone, we want you to strip your cares away, set yourself free and leave feeling sooo good! And who doesn’t want that?
Unapologetically Authentic
We’ll say it how it is, no sugar coating, no corporate jargon – just the naked truth. Information is upfront and freely available, so the only surprises on the day are good ones! Honesty works both ways, we want our guests and staff to give genuine feedback. We always listen and we never take it personally. We’re on a forever journey to make Thorpe Park the very best it can be for everyone.
Connection Creators
We bring people together, and we’ve been doing it since 1979! Time with us is meant for sharing and re-living with friends and family. We create those memorable ‘had to be there’ moments to share and treasure for life. So, every time a guest takes a sip from their Thorpe Park mug, or casually flicks through their photo album they’re reminded of the most incredible memories at the park.
New Brand Vision & Values
With our heart racing and adrenaline pumping rides, cheeky sense of humour and entertaining events, we have more thrills and fun per square metre than any other place in the UK. We make you feel alive and leave you with legendary memories that can be re-lived forever. We are the home of feel-good thrills.
Experts in the Unexpected
We promise to deliver exactly what guests pay for. Thrilling rides, tasty food, caring staff, top-notch safety, all in a well-presented park. We also love to throw in gloriously unexpected moments that you just can’t predict! That could be an extra lap on Colossus or even a random act of kindness, we’re a generous bunch and just love to show it.
Champions of feel-good!
Thorpe Park is a place for everyone to lose themselves and be themselves. As much as we may love to thrill and scare the pants off you, we will also embrace who you are and welcome you with open arms. Thorpe Park is a place for everyone, we want you to strip your cares away, set yourself free and leave feeling sooo good! And who doesn’t want that?
Unapologetically Authentic
We’ll say it how it is, no sugar coating, no corporate jargon – just the naked truth. Information is upfront and freely available, so the only surprises on the day are good ones! Honesty works both ways, we want our guests and staff to give genuine feedback. We always listen and we never take it personally. We’re on a forever journey to make Thorpe Park the very best it can be for everyone.
Connection Creators
We bring people together, and we’ve been doing it since 1979! Time with us is meant for sharing and re-living with friends and family. We create those memorable ‘had to be there’ moments to share and treasure for life. So, every time a guest takes a sip from their Thorpe Park mug, or casually flicks through their photo album they’re reminded of the most incredible memories at the park.
New Logo
New Logo
New Logo
New Brand Assets
Templates
Keeping Things On-Brand
Templates were developed for both digital and print collateral, providing a consistent framework for layouts, messaging, and brand application across all channels.
Colours
Full-On Colour
Paying homage to iconic Thorpe Park attractions, channelling the vibrant red of Stealth, the cool teal of Colossus, and a splash of blue inspired by water rides.
Fonts
What the Font?!
Typefaces selected for clarity, with guidelines on minimum font sizing and AAA contrast to ensure accessibility.
Patterns
Six Dynamic Patterns
Vibrant patterns inspired by the new logo, the iconic Stealth silhouette, and a subtle nod to the classic infinity loop.
New Brand Assets
Templates
Keeping Things On-Brand
Templates were developed for both digital and print collateral, providing a consistent framework for layouts, messaging, and brand application across all channels.
Colours
Full-On Colour
Paying homage to iconic Thorpe Park attractions, channelling the vibrant red of Stealth, the cool teal of Colossus, and a splash of blue inspired by water rides.
Fonts
What the Font?!
Typefaces selected for clarity, with guidelines on minimum font sizing and AAA contrast to ensure accessibility.
Patterns
Six Dynamic Patterns
Vibrant patterns inspired by the new logo, the iconic Stealth silhouette, and a subtle nod to the classic infinity loop.
New Brand Assets
Templates
Keeping Things On-Brand
Templates were developed for both digital and print collateral, providing a consistent framework for layouts and messaging across all channels.
Colours
Full-On Colour
Paying homage to iconic Thorpe Park attractions, channelling the vibrant red of Stealth, the cool teal of Colossus, and a splash of blue inspired by water rides.
Fonts
What the Font?!
Typefaces selected for clarity, with guidelines on minimum font sizing and AAA contrast to ensure accessibility.
Patterns
Six Dynamic Patterns
Vibrant patterns inspired by the new logo, the iconic Stealth silhouette, and a subtle nod to the classic infinity loop.