Fright Nights
Fright Nights
Fright Nights
The UK's Leading
Halloween Event
Launched in 2002, Fright Nights has become a key revenue driver for Thorpe Park winning multiple awards, including Europe’s Best Theme Park Event. I led the creative across multiple campaigns, each year raising the quality to strengthen the brand. All video and photo content was captured in-house with a small freelance team, with myself directing the creative.
The UK's Leading
Halloween Event
Launched in 2002, Fright Nights has become a key revenue driver for Thorpe Park winning multiple awards, including Europe’s Best Theme Park Event. I led the creative across multiple campaigns, each year raising the quality to strengthen the brand. All video and photo content was captured in-house with a small freelance team, with myself directing the creative.
The UK's Leading
Halloween Event
Launched in 2002, Fright Nights has become a key revenue driver for Thorpe Park winning multiple awards, including Europe’s Best Theme Park Event. I led the creative across multiple campaigns, each year raising the quality to strengthen the brand. All video and photo content was captured in-house with a small freelance team, with myself directing the creative.
2024 New Heights
to Petrifying Lows…
This year’s hero product was the first opportunity to ride the newly launched Hyperia — the UK’s tallest and fastest coaster, in the dark. But Fright Nights still needed to stand out in its own right, so a fresh approach was taken to blend the two worlds without diluting either.
Explore video content produced for TV, VOD, web, social, in‑park screens, and partner channels.
2024 New Heights
to Petrifying Lows…
This year’s hero product was the first opportunity to ride the newly launched Hyperia — the UK’s tallest and fastest coaster, in the dark. But Fright Nights still needed to stand out in its own right, so a fresh approach was taken to blend the two worlds without diluting either. Explore video content produced for TV, VOD, web, social, in‑park screens, and partner channels.
2024 New Heights to Petrifying New Lows…
This year’s hero product was the first opportunity to ride the newly launched Hyperia — the UK’s tallest and fastest coaster, in the dark. But Fright Nights still needed to stand out in its own right, so a fresh approach was taken to blend the two worlds without diluting either.
Explore video content produced for TV, VOD, web, social, in‑park screens, and partner channels.
Creative & Photography
Creative & Photography
Creative & Photography
2024 New
Brand Copy
Created new Fright Nights brand copy for the 2024 campaign, with usage guidance for internal and external teams, released alongside new creative.
Fright Nights | Fanta Sponsor
New Scare Maze | DeadBead
2024 New
Brand Copy
Created new Fright Nights brand copy for the 2024 campaign, with usage guidance for internal and external teams, released alongside new creative.
Fright Nights | Fanta Sponsor
New Scare Maze | DeadBead
New
Brand Assets
Created new Fright Nights brand copy for the 2024 campaign, with usage guidance for internal and external teams, released alongside new creative.
Fright Nights | Fanta Sponsor
New Scare Maze | DeadBead
2023
Toying with Fear
A new lead character was introduced to set the tone for the event — 'The Toymaker', host of a twisted toy shop that shaped the year’s creative direction. Explore video content produced for TV, VOD, web, social, in‑park screens, and partner channels.
2023
Toying with Fear
A new lead character was introduced to set the tone for the event — 'The Toymaker', host of a twisted toy shop that shaped the year’s creative direction. Explore video content produced for TV, VOD, web, social, in‑park screens, and partner channels.
2023
Toying with Fear
A new lead character was introduced to set the tone for the event — 'The Toymaker', host of a twisted toy shop that shaped the year’s creative direction. Explore video content produced for TV, VOD, web, social, in‑park screens, and partner channels.
2022
Unlocking Fear
To mark Fright Nights’ 21st anniversary, I developed a new headline character — 'The Locksmith' alongside an updated logo inspired by the tradition of receiving a key on your 21st birthday. This concept set the thematic tone for both the marketing campaign and on‑park experience
21st Anniversary Logo
Locksmith Teaser Campaign
New Attraction Brand
Limited-Edition Merch
New Photography
Locksmith Photography
2022
Unlocking Fear
To mark Fright Nights’ 21st anniversary, I developed a new headline character — 'The Locksmith' alongside an updated logo inspired by the tradition of receiving a key on your 21st birthday. This concept set the thematic tone for both the marketing campaign and on‑park experience
21st Anniversary Logo
Locksmith Teaser Campaign
New Attraction Brand
Limited-Edition Merch
New Photography
Locksmith Photography
2022
Unlocking Fear
To mark Fright Nights’ 21st anniversary, I developed a new headline character — 'The Locksmith' alongside an updated logo inspired by the tradition of receiving a key on your 21st birthday. This concept set the thematic tone for both the marketing campaign and on‑park experience
21st Anniversary Logo
Locksmith Teaser Campaign
New Attraction Brand
Limited-Edition Merch
New Photography
Locksmith Photography