Sparkle Project
Sparkle Project
Immersive Theming
4-month project upgrading and repairing themed areas.
My Role
My Role
Immersive
Theming
Creative Lead
Concept Development
Budget Management
Agency Collaboration
Progress Reporting
Content Creation
Creative Lead
Concept Development
Budget Management
Agency Collaboration
Progress Reporting
Content Creation
Creative Challenge
Thorpe Park’s rides, shops, and facilities were crying out for attention, so in winter 2023–2024 we kicked off a multi-million-pound overhaul to re-energise the park. I pinpointed the areas that mattered most and pitched concepts that won sign-off from the senior leadership team.
Video Content
To showcase the project, I scripted and commissioned a series of videos designed to engage park fans across all social platforms.
"Thorpe Park will look AMAZING in 2024"
"Thorpe Park will look AMAZING in 2024"
Theme Park Worldwide
Theme Park Worldwide
Colossus
After 20 years as the world’s first 10-looping coaster and a Thorpe Park legend, Colossus was showing its age. The track and landscape had faded, the energy was gone. My plan went beyond restoration, I set out to reimagine it, bringing bold colour that reignited its story and locked it into the park’s feel-good positioning.
Results
Ride Shop
Land Theming
Ride Shop
Ride Shop
Ride Theming
Photo Op
Photo Op
Photo Op
"The 2024 season is looking like one of the best ones yet, and it’s clear the teams at the park are laser-focused on a positive guest experience."
Attraction Source
"The 2024 season is looking like one of the best ones yet, and it’s clear the teams at the park are laser-focused on a positive guest experience."
Attraction Source
"Thorpe Park will look AMAZING in 2024"
Theme Park Worldwide
"The 2024 season is looking like one of the best ones yet, and it’s clear the teams at the park are laser-focused on a positive guest experience."
Attraction Source
Creative Challenge
Thorpe Park’s rides, shops, and facilities were crying out for attention, so in winter 2023–2024 we kicked off a multi-million-pound overhaul to re-energise the park. I pinpointed the areas that mattered most and pitched concepts that won sign-off from the senior leadership team.
Colossus
After 20 years as the world’s first 10-looping coaster and a Thorpe Park legend, Colossus was showing its age. The track and landscape had faded, the energy was gone. My plan went beyond restoration, I set out to reimagine it, bringing bold colour that reignited its story and locked it into the park’s feel-good positioning.
Video Content
To showcase the project, I scripted and commissioned a series of videos designed to engage park fans across all social platforms.
Creative Lead
Concept Development
Budget Management
Agency Collaboration
Progress Reporting
Content Creation
Creative Lead
Concept Development
Budget Management
Agency Collaboration
Progress Reporting
Content Creation
Colossus
After 20 years as the world’s first 10-looping coaster and a Thorpe Park legend, Colossus was showing its age. The track and landscape had faded, the energy was gone. My plan went beyond restoration, I set out to reimagine it, bringing bold colour that reignited its story and locked it into the park’s feel-good positioning.
Stealth
The Thorpe Park icon needed fresh energy, so my plan was to restore its theming while adding new details and a bolder, more vibrant colour palette.
Additional Immersion
Details like signage were added to the Speedway to strengthen its connection to the wider land narrative.
Creative Challenge
Thorpe Park’s rides, shops, and facilities were crying out for attention, so in winter 2023–2024 we kicked off a multi-million-pound overhaul to re-energise the park. I pinpointed the areas that mattered most and pitched concepts that won sign-off from the senior leadership team.
Video Content
To showcase the project, I scripted and commissioned a series of videos designed to engage park fans across all social platforms.
Results
Stealth
The Thorpe Park icon needed fresh energy, so my plan was to restore its theming while adding new details and a bolder, more vibrant colour palette.
Results
Ride Entrance
Station Platform
Ride Entrance
Ride Entrance
Ride Theming
Area Buildings
Stealth
The Thorpe Park icon needed fresh energy, so my plan was to restore its theming while adding new details and a bolder, more vibrant colour palette.
Additional Immersion
Details like signage were added to the Speedway to strengthen its connection to the wider land narrative.
