Find Your Fearless
Find Your Fearless
Find Your Fearless
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Fearless | Mood-Film
To set the creative direction for Find Your Fearless, a video was produced in collaboration with a marketing agency.
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Fearless | Mood-Film
To set the creative direction for Find Your Fearless, a video was produced in collaboration with a marketing agency.
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Fearless | Mood-Film
To set the creative direction for Find Your Fearless, a video was produced in collaboration with a marketing agency.
Hyperia — the UK's
Tallest & Fastest Coaster
Opened in Spring 2025, Hyperia was the park’s biggest investment in over a decade and the first new coaster since The Swarm in 2012. It signalled a shift to the ‘Home of Feel-Good Thrills’ brand, moving from fear-led themes to something brighter. Designed to reconnect with Gen Z and drive day visits and short breaks, Find Your Fearless invited riders to discover their fearless self with a more empowering tone.
Three-Phase Plan
Delivered a 360° launch in three stages: Hype, Launch and Maintain. From teasers and takeovers to social storytelling, the strategy built anticipation, made a statement on opening day and kept Find Your Fearless front of mind.
Hype
Organic social
Visitation incentive
On-park media
Launch
TV & VOD
Out of home
App & CRM
Maintain
Paid social
Organic social
Affiliates & Influencers
Three-Phase Plan
Delivered a '360° launch' in three stages: Hype, Launch and Maintain. From teasers and takeovers to social storytelling, the strategy built anticipation, made a statement on opening day and kept Find Your Fearless front of mind.
Hype
Organic social
Visitation incentive
On-park media
Launch
TV & VOD
Out of home
App & CRM
Maintain
Paid social
Organic social
Affiliates & Influencers
Three-Phase Plan
Delivered a 360° launch in three stages: Hype, Launch and Maintain. From teasers and takeovers to social storytelling, the strategy built anticipation, made a statement on opening day and kept Find Your Fearless front of mind.
Hype
Organic social
Visitation incentive
On-park media
Launch
TV & VOD
Out of home
App & CRM
Maintain
Paid social
Organic social
Affiliates & Influencers
Phase One | Hype
Anticipation was driven through organic social and on-park media, supported by the Club 236 Annual Pass competition to be the first to ride on opening day, alongside regular construction updates.
Phase One | Hype
Anticipation was driven through organic social and on-park media, supported by the Club 236 Annual Pass competition to be the first to ride on opening day, alongside regular construction updates.
Phase One | Hype
Anticipation was driven through organic social and on-park media, supported by the Club 236 Annual Pass competition to be the first to ride on opening day, alongside regular construction updates.
Phase Two | Launch
A national campaign rolled out across TV, digital and outdoor channels, paired with a high‑profile PR press event. This was supported by local activations and daily organic social content.
Phase Two | Launch
A national campaign rolled out across TV, digital and outdoor channels, paired with a high‑profile PR press event. This was supported by local activations and daily organic social content.
Phase Two | Launch
A national campaign rolled out across TV, digital and outdoor channels, paired with a high‑profile PR press event. This was supported by local activations and daily organic social content.
Static Paid Social
Static Paid Social
Static Paid Social
Campaign Copy
Campaign Copy
Brand, storytelling and statistics copy created to support the campaign across all channels.
Brand Copy
Hyperia's Backstory
Ride Statistics
Campaign Copy
Campaign Copy
Campaign Copy
Brand, storytelling and statistics copy created to support the campaign across all channels.
Brand Copy
Hyperia's Backstory
Ride Statistics
Campaign Copy
Campaign Copy
Campaign Copy
Brand, storytelling and statistics copy created to support the campaign across all channels.
Brand Copy
Hyperia's Backstory
Ride Statistics
Campaign Copy
Phase Three | Maintain
Hyperia remained front‑and‑centre across paid and organic social, out‑of‑home, and video‑on‑demand, reinforced by cohesive brand execution — from storytelling and themed hotel rooms to merchandise launches.
Engaging Storytelling
Out of Home
Paid Social
Feel-Good Photography
Merch Launches
Themed Hotel Rooms
Fright Nights Content
Phase Three | Maintain
Hyperia remained front‑and‑centre across paid and organic social, out‑of‑home, and video‑on‑demand, reinforced by cohesive brand execution — from storytelling and themed hotel rooms to merchandise launches.
Engaging Storytelling
Out of Home
Paid Social
Feel-Good Photography
Merch Launches
Themed Hotel Rooms
Fright Nights Content
Phase Three | Maintain
Hyperia remained front‑and‑centre across paid and organic social, out‑of‑home, and video‑on‑demand, reinforced by cohesive brand execution — from storytelling and themed hotel rooms to merchandise launches.
Engaging Storytelling
Out of Home
Paid Social
Feel-Good Photography
Merch Launches
Themed Hotel Rooms
Fright Nights Content